Bruce is the owner and Managing Director of Zend Ltd, a freight and logistics management company which he set up in 1996.

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Married to Pauline for over 35 years, they have three adult children and one grandchild, family serves as a constant reminder of what truly matters in life.

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Bruce’s experience is largely business oriented where his strategic approach to business management ensures that every decision is guided by a clear vision for growth and sustainability.

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One of Bruce's key strengths lies in his ability to harness the power of his vast network.

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Through strategic partnerships, collaborations, and alliances, he has consistently opened doors to new opportunities and expanded business horizons.

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His connections span industries, offering unparalleled access to resources, expertise, and market intelligence.